‘Ask Agent X’: Realogy’s Alexa Assistant Kickstarts Productivity
For a growing percentage of the population, the new normal is voice. With 66 million Americans (and counting) owning a smart speaker, the trend is undeniable—except, possibly, in real estate, where businesses have largely overlooked it, save for searches tied to the transaction. Realogy is changing that with a new tool: Agent X. With the […]
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NAR: Homeowners Are Rethinking Staying Put
After a bout of hesitation at the start of the year, homeowners are cozying up to the prospect of selling. According to the latest National Association of REALTORS® quarterly report, 46 percent of homeowners are optimistic about selling, climbing from 37 percent in the first quarter of the year. Why the change of heart? Appreciation […]
How to Write Copy That Sells High-End Homes
Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in a friendly yet professional tone is a challenge in itself, let alone creating a hooky introduction that leaves the reader wanting to learn more about the property. Though writing real estate descriptions can be daunting, […]
Amid Cloudy Outlook, Fed Keeps Rates the Same
Amid graying economic factors and global tension, the Federal Reserve left rates the same on Wednesday, aligning with the broad consensus, but, importantly, leaving open the possibility of a rate reduction. “The [Federal Open Market] Committee continues to view sustained expansion of economic activity, strong labor market conditions and inflation near the Committee’s symmetric 2 […]
3 Creative Ways to Deliver Your Next RPR® Report
NAR PULSE—Meeting your clients when and how they prefer, with extra special touches, could tip the scales in your favor. Here are three simple, creative ways to deliver your next RPR® report that will definitely distinguish your services as unique, customer-focused and on the ball. Add These Ads to Your Agent Communications Keep your agents […]
By and Large a Positive Recovery, Homeowners Say
According to 66 percent of homeowners, their homes have recovered in value, and at a higher level than prior to recession—this, despite 46 percent who believe their homes were impacted negatively in that period, new research shows. While there are adverse echoes of the recession today, in the housing market, many have been minimized, according […]
Affordability: Is This the Issue of the Day?
The affordability challenge is discussed in this month’s National Association of REALTORS® Power Broker Roundtable. Moderator Jim Imhoff, Chairman, First Weber Real Estate, Madison, Wis., Liaison for Large Firms & Industry Relations, National Association of REALTORS® (NAR) Panelists LP Finn, COO, Coach, REALTORS®, Long Island, N.Y. Steve Brown, President, Irongate, REALTORS®, Dayton, Ohio […]
Trey Wallace: Creating Exceptional Experiences
Vitals: Intracoastal Realty Years in Business: 42 Size: 9 offices, 345 agents Regions Served: Southeastern North Carolina 2018 Sales Volume: $1.064 billion 2018 Transactions: 3,138 www.intracoastalrealty.com Trey Wallace’s father started Intracoastal Realty in 1976 with the goal of being a boutique, high-end sales and marketing firm focused on waterfront properties in Southeastern North Carolina. As […]
The BE HEARD Act Addresses Workplace Harassment in All Industries
Harassment in the workplace has been the subject of countless news articles and segments in recent years, as professionals from diverse industries continue coming forward to report their experiences. Thirty-five percent of American women, and nine percent of men, have been sexually harassed or abused in the workplace, according to a 2017 poll by PBS […]
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4 Tips for Working With Wealthy Clients
Getting your clients to complete a successful transaction is as much about managing their personalities as it is about finding the right property. For those looking to find a buyer for a higher-end property, it’s important to note that affluent clients have a different mindset than many of those in the traditional market. Learning the […]